Qualitative Research for a Digital World: A Practical Guide
About this ebook
This book will provide you with
· The knowledge you need to advance your qualitative research understanding across all disciplines.
· A practical reflection of the application of relevant research methodologies.
· An overview of research ideas, cases, and examples.
With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.
About the author
Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK.
Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).
Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.
