Doing Visual Ethnography: Edition 4

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This book is the definitive guide to understanding and doing visual ethnography.

Sarah Pink’s landmark text provides you with both the critical theoretical foundations and the creative tools and techniques you need to conduct your own visual ethnography.

Covering the material and the digital, and tying key concepts and ideas to real world contexts throughout, this fully updated fourth edition:

  • Provides clear and critical guidance on research planning and ethics
  • Discusses new and emerging technologies, including digitally connected devices and wearable cameras.
  • Introduces contemporary methods such as futures ethnography, distance ethnography, team ethnography, and the use of documentary.
  • Explores the latest theory and practice in photographic and video ethnography.
  • Shows you how visual ethnography can be applied, participatory, and even interventional.

A milestone in visual and ethnographic research, this book is a must-have for students and researchers across the social sciences. It is an essential invitation, and companion, to doing impactful, creative, and critical visual research.

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Sarah Pink is Professor of Design and Emerging Technologies, Founding Director of the Emerging Technologies Research Lab at Monash University Australia and Associate Director of Monash Energy Institute. She is International Guest Professor at Halmstad University in Sweden, Adjunct Distinguished Professor at RMIT University Australia, where she was previously Director of the Digital Ethnography Research Centre. She is also Visiting Professor in the Design School and Fellow of the Institute of Advanced Studies at Loughborough University, where she was formerly Professor of Social Sciences. Sarah is a Fellow of the Academy of the Social Sciences in Australia. Sarah is a world leader in innovative digital, visual and sensory research and dissemination methodologies, which she engages in interdisciplinary projects with design, engineering and creative practice disciplines to engage with contemporary issues and challenges. She is known globally for her design anthropological research and collaboration across disciplines and with partners inside and outside academia. She has developed and collaborated in visual ethnography research across the world, including in the United Kingdom, Spain, Sweden, Australia, Brazil, Chile and Indonesia.

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