The book provides a historical overview, comparing animation philosophies and corporate structures of the major players. Specific rivalries are examined across different eras, focusing on films, technological advancements, and marketing strategies. Readers will learn how these rivalries influenced storytelling trends and animation techniques.
The book's analysis progresses across three sections, beginning with introductions to Disney, DreamWorks, and Warner Bros., moving to specific head-to-head rivalries, and concluding with an assessment of the long-term impact on the animation industry. It uses box office data, critical reviews, and interviews to support its analysis, providing a unique perspective on competition as an engine of innovation.