Digital Marketplaces Unleashed
Claudia Linnhoff-Popien Β· Ralf Schneider Β· Michael Zaddach
ΡΠ΅Π½Ρ. 2017β―Π³. Β· Springer
ΠΠ»Π΅ΠΊΡΡΠΎΠ½Π½Π°Ρ ΠΊΠ½ΠΈΠ³Π°
935
ΠΠΎΠ»ΠΈΡΠ΅ΡΡΠ²ΠΎ ΡΡΡΠ°Π½ΠΈΡ
reportΠΡΠ΅Π½ΠΊΠΈ ΠΈ ΠΎΡΠ·ΡΠ²Ρ Π½Π΅ ΠΏΡΠΎΠ²Π΅ΡΠ΅Π½Ρ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅β¦
ΠΠ± ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΠΎΠΉ ΠΊΠ½ΠΈΠ³Π΅
This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.
The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry β newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.
ΠΠ± Π°Π²ΡΠΎΡΠ΅
Prof. Dr. Claudia Linnhoff-Popien holds the chair "Mobile and Distributed Systems" at the Ludwig-Maximilians-UniversitΓ€t in Munich. She did postdoctoral research at the Washington University of St. Louis, Missouri, USA before she was appointed to a professorship at the LMU Munich in 1998. She is board member of the Institute for Informatics, member of the research committee "MΓΌnchner Kreis" and co-founder of the ALOQA GmbH. The latter had one million registered users when it was sold to Motorola Mobility in 2010 marking one of the biggest exits in the history of start-ups of German universities. Further, she is head of the lead project "Das Mobile Internet der Zukunft" which brings together 8 different companies and 3 chairs and is funded by the state of Bavaria. She is also scientific advisor of the VIRALITY GmbH.
Dr. Ralf Schneider has been Group CIO of the Allianz group since October 2010. As a graduate mathematician with a doctor's degree in computer science heworked in several management functions and gathered diverse experience at the Allianz Group since 1995. For instance, he was leader of the specialist division regarding e-Business and project controlling Germany, leader of the specialist division Information Systems Allianz sales and leader of the department Information Systems as CIO of the Allianz Deutschland AG previous to his current position. On top of that Dr. Ralf Schneider is a passionate sportsman.
Michael Zaddach is Senior Vice President and leader of IT Services at the Flughafen MΓΌnchen GmbH which was awarded as Europe's best airport repeatedly - most recently in 2014. His area of responsibility covers system development, system operation, and the whole IT-infrastructure of Munich airport. After completing a university degree in communications engineering he worked at Siemens, AEG and debis Systemhaus in various capacities, for example, in system development, Product-Line-Management, and consulting. At debis Systemhaus he lead a business unit for IT consulting services from 1997 to 2000. As a leader of that unit he conducted several outsourcing projects of debis Systemhaus before he entered the Flughafen Munich GmbH as CIO.
Dr. Ralf Schneider has been Group CIO of the Allianz group since October 2010. As a graduate mathematician with a doctor's degree in computer science heworked in several management functions and gathered diverse experience at the Allianz Group since 1995. For instance, he was leader of the specialist division regarding e-Business and project controlling Germany, leader of the specialist division Information Systems Allianz sales and leader of the department Information Systems as CIO of the Allianz Deutschland AG previous to his current position. On top of that Dr. Ralf Schneider is a passionate sportsman.
Michael Zaddach is Senior Vice President and leader of IT Services at the Flughafen MΓΌnchen GmbH which was awarded as Europe's best airport repeatedly - most recently in 2014. His area of responsibility covers system development, system operation, and the whole IT-infrastructure of Munich airport. After completing a university degree in communications engineering he worked at Siemens, AEG and debis Systemhaus in various capacities, for example, in system development, Product-Line-Management, and consulting. At debis Systemhaus he lead a business unit for IT consulting services from 1997 to 2000. As a leader of that unit he conducted several outsourcing projects of debis Systemhaus before he entered the Flughafen Munich GmbH as CIO.
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ΡΠΎΠ½ΠΈΠ·ΠΈΡΡΠ΅ΡΡΡ Ρ Π²Π°ΡΠΈΠΌ Π°ΠΊΠΊΠ°ΡΠ½ΡΠΎΠΌ Π°Π²ΡΠΎΠΌΠ°ΡΠΈΡΠ΅ΡΠΊΠΈ, ΠΈ Π²Ρ ΡΠΌΠΎΠΆΠ΅ΡΠ΅ ΡΠΈΡΠ°ΡΡ Π»ΡΠ±ΠΈΠΌΡΠ΅ ΠΊΠ½ΠΈΠ³ΠΈ ΠΎΠ½Π»Π°ΠΉΠ½ ΠΈ ΠΎΡΠ»Π°ΠΉΠ½ Π³Π΄Π΅ ΡΠ³ΠΎΠ΄Π½ΠΎ.
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Π§ΡΠΎΠ±Ρ ΠΎΡΠΊΡΡΡΡ ΠΊΠ½ΠΈΠ³Ρ Π½Π° ΡΠ°ΠΊΠΎΠΌ ΡΡΡΡΠΎΠΉΡΡΠ²Π΅ Π΄Π»Ρ ΡΡΠ΅Π½ΠΈΡ, ΠΊΠ°ΠΊ Kobo, ΡΠΊΠ°ΡΠ°ΠΉΡΠ΅ ΡΠ°ΠΉΠ» ΠΈ Π΄ΠΎΠ±Π°Π²ΡΡΠ΅ Π΅Π³ΠΎ Π½Π° ΡΡΡΡΠΎΠΉΡΡΠ²ΠΎ. ΠΠΎΠ΄ΡΠΎΠ±Π½ΡΠ΅ ΠΈΠ½ΡΡΡΡΠΊΡΠΈΠΈ ΠΌΠΎΠΆΠ½ΠΎ Π½Π°ΠΉΡΠΈ Π² Π‘ΠΏΡΠ°Π²ΠΎΡΠ½ΠΎΠΌ ΡΠ΅Π½ΡΡΠ΅.
