Digital Entrepreneurship and the Global Economy

J. Mark Munoz

2022年12月 · Taylor & Francis

电子书

156

页

符合条件

评分和评价未经验证了解详情

关于此电子书

Digital entrepreneurship refers to business activities in the digital media and information and information and communication technologies. It encompasses entrepreneurial pursuits in areas such as artificial intelligence, blockchain, internet of things, and augmented reality among many more. The digital economy is expected to bring about $60 Trillion in revenue by 2025. With the rise and proliferation of emerging technologies globally, entrepreneurs have pursued opportunities to leverage skills, abilities, and resources to find innovative revenue streams. Companies such as Facebook, Uber, and Twitter are examples of highly successful digital firms that have become giants in the industry. Entrepreneurs and executives from all over the world are looking to follow in their footsteps. The book will outline and discuss ideas and approaches for companies of all sizes to benefit from the digital economy.

This edited book brings together chapter contributions from leading practice experts and academics from all over the world. It advances contemporary thinking on digital entrepreneurship and aims to become the ultimate reference guide on the subject, making it especially valuable to researchers, academics, students, and professionals in the fields of entrepreneurship, international business, and the management of technology and innovation.

作者简介

J. Mark Munoz is a tenured Full Professor of International Business at Millikin University in Illinois, and a former Visiting Fellow at the Kennedy School of Government at Harvard University.