PSYCHOLOGY OF DIGITAL PERSUASION: How Technology Shapes Decisions

In this book, the author presents a theoretical and practical approach to the fundamentals of digital persuasion, exploring classic models of influence, such as the principles of Robert Cialdini and BJ Fogg, and their application in modern digital engagement strategies. The book examines the impact of persuasive design, artificial intelligence, gamification, neuromarketing, and the attention economy, revealing how major platforms capture and direct our actions in the online environment.

Beyond investigating ethical challenges and the risks of digital manipulation, this book offers effective methods to recognize and avoid hidden influences, safeguarding your autonomy and privacy in a landscape increasingly driven by data and psychological strategies. It also discusses the role of digital persuasion in fields such as marketing, social media, education, health, and politics, providing valuable insights for professionals who wish to apply these techniques ethically and responsibly.

If you seek to understand how technology shapes your decisions and how to use this knowledge strategically and responsibly, this book will be an indispensable read to navigate the digital world with greater clarity, autonomy, and critical thinking.

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