Decision Making Science

The book uniquely combines rigorous scientific research from behavioral economics with practical, actionable advice, moving beyond anecdotal self-help to ground its recommendations in solid empirical evidence. It progresses systematically, starting with fundamental concepts of decision theory and neural pathways, then moves into cognitive biases like confirmation bias and loss aversion, and culminates in effective decision-making frameworks such as decision trees.

By understanding these principles, readers can strategically mitigate psychological factors and make better choices in personal finance, strategic business planning, and beyond.