Decision Making Science

Lila Santoro · AI

2025년 3월 · Publifye AS

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""Decision Making Science"" explores the fascinating science behind our everyday choices, delving into the psychological factors and cognitive biases that subtly influence our judgments. This self-help psychology book helps readers understand the neuroscience of decision making and provides techniques to enhance decision-making skills for improved outcomes.
For example, the book reveals how our brains are wired to make quick decisions, often relying on mental shortcuts that can lead to predictable errors.

The book uniquely combines rigorous scientific research from behavioral economics with practical, actionable advice, moving beyond anecdotal self-help to ground its recommendations in solid empirical evidence. It progresses systematically, starting with fundamental concepts of decision theory and neural pathways, then moves into cognitive biases like confirmation bias and loss aversion, and culminates in effective decision-making frameworks such as decision trees.

By understanding these principles, readers can strategically mitigate psychological factors and make better choices in personal finance, strategic business planning, and beyond.