Making News: A Straight-Shooting <br>Guide to Media Relations
About this ebook
From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results.
PRAISE FOR DAVID HENDERSON
"Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message."
-Harry Smith
CBS News
"David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it."
-Richard Serrano
Los Angeles Times
Ratings and reviews
About the author
David Henderson is a writer, veteran public relations agency executive and Emmy Award-winning former CBS News correspondent. He is a keynote speaker at strategic communications and media relations workshops and a lecturer at the University of Virginia. Henderson lives in Alexandria, Virginia.
