Later, this book examines recent important search engine updates that could have had (or will have) a negative impact on your 2014 website rankings and beyond, along with corrective strategies for website recovery after a hit from Panda or Penguin updates.
Finally, SEO 2014 takes a look at the process of identifying and recovering from Manual actions that could be placed against your website by Google’s Web Spam Team if you, or someone working on your behalf (SEO consultant etc), has employed unethical black hat techniques in the past.
Now, more than ever, quality on-page search optimization is critical to obtaining high search rankings, alongside quality content and the end-user experience. SEO 2014 brings this information to you in a direct and easy to understand way, arming you with the tools required to climb the search rankings and significantly boost your website traffic.
Darren Varndell began his career as a software engineer in the banking sector with a passion for personal computing. In the early 90's this passion grew to become his profession with the opening of his own personal computer store. In the two decades that followed, Darren's attention turned more to software development via the directorship of an Internet software services company. Recently, he has set out to help webmasters and internet marketeers succeed online, by passing on his extensive knowledge of SEO (Search Engine Optimization) techniques that help boost website rankings and ensure a steady stream of free organic search engine traffic.
Unimpressed with the lack of straightforward, simple (and free) resources available to webmaters, and others hoping to succeed with Internet marketing, he started his own webmaster promotion website and Internet Marketing blog to help fellow webmasters obtain easy to understand SEO tips and advice that many SEO companies may not want you to know. Darren is the author of 'EZ Website Promotion', a series of Search Engine Optimization Publications containing extensive search optimization information and best practices, all available through Amazon.