Entrepreneurship in the Digital Era: Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies
About this ebook
This book provides empirical and conceptual papers and studies that tackle the challenges and opportunities for entrepreneurship in the digital era. It offers professionals, managers, researchers, lecturers, and students from the fields of entrepreneurship, innovation management, and business development valuable insight into the topic of entrepreneurship in times of digitalization.
About the author
Daniel Schallmo is Full Professor and Director of the Institute for Entrepreneurship at Neu-Ulm University of Applied Sciences in Germany. In the context of digitization, his work and research focuses on business model innovation, entrepreneurship, measuring digital maturity, developing digital strategies, the digital transformation of business models, and implementing digital initiatives.
Jens Pätzmann is Full Professor and Director of the Institute for Entrepreneurship at Neu-Ulm University of Applied Sciences in Germany. He teaches marketing, branding, and strategy for startups and conducts research in the field of social psychology and cultural anthropology in connection to archetypes and branding.
Thomas Clauß is Full Professor and Chair in Corporate Entrepreneurship and Digitalization in Family Business at the Witten/Herdecke University in Germany. He researches business model innovation, interorganizational governance, and digitization in family firms
