Casting Not Hiring
Nov 2026 · Hay House, Inc
Ebook
257
Pages
infoThis book will become available on November 10, 2026. You will not be charged until it is released.
About this ebook
The next big idea from bestselling author Dan Sullivan, rooted in the same high-level teachings his clients pay thousands to learn—stop hiring for jobs and start casting for roles to build teams that perform, not just function.
Stop hiring. Start casting.
Most companies hire to fill jobs. The best leaders cast to build greatness.
In Casting Not Hiring, legendary entrepreneurial coach Dan Sullivan, co-founder of Strategic Coach®, and acclaimed director, playwright, producer, and best-selling author B. Jeffrey Madoff introduce a radical new approach to building extraordinary teams, not by managing employees, but by casting talent like a director casts a play.
Sullivan and Madoff show that the key to building a world-class business isn’t in résumés, job descriptions, or interviews. It’s in seeing people for their unique strengths, casting them in roles where they can shine, and aligning their talents with your company’s bigger purpose.
Drawing on decades of coaching top entrepreneurs and creating groundbreaking creative work, Sullivan and Madoff provide a powerful framework to attract, align, and elevate talent in a way that creates commitment, culture, and growth.
In these pages, you’ll learn:
If Who Not How showed you why finding the right people matters, Casting Not Hiring shows you exactly how to do it.
When you cast the right people in the right roles, your business doesn’t just grow—it transforms. This book will challenge everything you think you know about hiring.
Stop hiring. Start casting.
Most companies hire to fill jobs. The best leaders cast to build greatness.
In Casting Not Hiring, legendary entrepreneurial coach Dan Sullivan, co-founder of Strategic Coach®, and acclaimed director, playwright, producer, and best-selling author B. Jeffrey Madoff introduce a radical new approach to building extraordinary teams, not by managing employees, but by casting talent like a director casts a play.
Sullivan and Madoff show that the key to building a world-class business isn’t in résumés, job descriptions, or interviews. It’s in seeing people for their unique strengths, casting them in roles where they can shine, and aligning their talents with your company’s bigger purpose.
Drawing on decades of coaching top entrepreneurs and creating groundbreaking creative work, Sullivan and Madoff provide a powerful framework to attract, align, and elevate talent in a way that creates commitment, culture, and growth.
In these pages, you’ll learn:
- Why traditional hiring keeps your business stuck.
- How to cast for character, creativity, and contribution.
- How to design roles around people, not force people into roles.
- Dan Sullivan’s 4 x 4 Casting Tool™ for setting clear expectations and unlocking top performance.
- Real-world stories from entrepreneurs and creatives who built thriving teams through casting.
If Who Not How showed you why finding the right people matters, Casting Not Hiring shows you exactly how to do it.
When you cast the right people in the right roles, your business doesn’t just grow—it transforms. This book will challenge everything you think you know about hiring.
About the author
Dan Sullivan is the world’s foremost expert on entrepreneurship. As co-founder and president of Strategic Coach®, he has coached more successful entrepreneurs than anyone alive. His groundbreaking best-selling books, including Who Not How, The Gap And The Gain, and 10x Is Easier Than 2x, have helped hundreds of thousands of growth-focused entrepreneurs achieve extraordinary results while designing lives of greater freedom, purpose, and impact.
B. Jeffrey Madoff is a director, playwright, producer, and best-selling author. His award-winning work spans fashion, filmmaking, education, and theater, with clients including Ralph Lauren, Tiffany, and Harvard University. He created a course on creativity, leadership and entrepreneurship which he taught at Parsons School of Design for 16 years. Madoff has been a keynote speaker at Tsai Center for Innovative Thinking at Yale, Wharton School, NYU and Google Next. His best-selling book, Creative Careers: Making a Living With Your Ideas, distills his practical philosophy of blending creativity with business strategy.
Madoff is the playwright and lead producer of Personality, a musical based on the life of Rock and Roll Hall of Fame Legend Lloyd Price.
B. Jeffrey Madoff is a director, playwright, producer, and best-selling author. His award-winning work spans fashion, filmmaking, education, and theater, with clients including Ralph Lauren, Tiffany, and Harvard University. He created a course on creativity, leadership and entrepreneurship which he taught at Parsons School of Design for 16 years. Madoff has been a keynote speaker at Tsai Center for Innovative Thinking at Yale, Wharton School, NYU and Google Next. His best-selling book, Creative Careers: Making a Living With Your Ideas, distills his practical philosophy of blending creativity with business strategy.
Madoff is the playwright and lead producer of Personality, a musical based on the life of Rock and Roll Hall of Fame Legend Lloyd Price.
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