Cultural Cinematics and Bollywood
Cyrine Kortas · Ajit Kumar
May 2025 · Cambridge Scholars Publishing
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“Cultural Cinematics and Bollywood” highlights the deeper significance of Bollywood films, emphasizing their role beyond entertainment. These films serve as a platform for India's soft power, offering a cultural identity statement that challenges Western hegemony. Bollywood resonates with global audiences, particularly in the Global South, where it creates a unique cultural experience. For North Africans, Bollywood has been a key source of information about Indian culture, with themes of love, class struggles, and colonial history that transcend language, geography, and religion. The vibrant visuals, songs, and dances appeal universally, influencing audiences to embrace Indian fashion, music, and cuisine. This book explores how Bollywood promotes Indian culture globally, creating a bridge between nations and fostering a shared cultural understanding.
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Cyrine Kortas, PhD, is a postdoctoral fellow at the MECAM: the Merian Centre for Advanced Studies in the Maghreb. Her postdoctoral project is entitled The Politics and Poetics of the New Man’s Body Image in the Modernist Novel: A Sufi Comparative Study of D. H. Lawrence’s Women in Love, Mohamed Khaldi’s Awted, and Abdallah Laroui’s Awaraq. She is an assistant professor of English Language and Literature in the Higher Institute of Languages, Gabes, Tunisia. She has been participating in a number of international conferences both at home and abroad. Her area of research includes comparative literature, feminist, and gender studies.
Ajit Kumar, PhD, is an academic, critic, editor, reviewer and interviewer from Haryana, India. His area of research includes gender studies and women’s writing. He has interviewed many writers and poets from the United States of America, the United Kingdom, Canada, Australia, Ireland, France, Brazil, Sri Lanka and India. His recent reviews and interviews are published in the university journals of India, Australia and the USA. His popular publication includes Infinite Conversations: A Series of Interviews with Contemporary Women Writers (2017). Currently, he has been working as Assistant Professor of English in the Department of Higher Education, Haryana, India.
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