Contrastive Media Analysis: Approaches to linguistic and cultural aspects of mass media communication
Stefan Hauser · Martin Luginbühl
nov. de 2012 · Pragmatics & Beyond New Series Livro 226 · John Benjamins Publishing
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The study of media, texts and culture(s) and especially the analysis of interdependent relationships between them has become a major concern in various academic fields, such as intercultural communication, contrastive textology, comparative cultural studies, historical and intercultural pragmatics. Starting from the observation that in contrastive studies of mass media communication not only the theoretical status of culture often remains unclear but also the interdependent relation between the theoretical conceptualization of culture and the methodological approach of text analysis, this volume brings together linguistic mass media studies with intercultural, diachronic, intermedia and interlingual perspectives. Apart from offering new empirical insights into the field, this volumes aim is to advance and to broaden the methodological and theoretical discussions involved. Comparing such diverse formats and genres like newspapers, TV news shows, TV commercials, radio phone-ins, obituaries, fanzines and film subtitles, the contributions of this volume illustrate the complexity of the growing field of contrastive media analysis.
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