Consumer Data Research
Paul Longley · James Cheshire · Alexander Singleton
2018年4月 · UCL Press
4.3star
10則評論report
電子書
198
頁
family_home
符合資格
info
report評分和評論未經驗證 瞭解詳情
關於本電子書
Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors – and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.
Praise for Consumer Data Research
'An insightful, state-of-the-art guide into the social and commercial value of applying geographical thinking to the study of consumer data.'
Professor Richard Harris, University of Bristol
'An excellent guide to leveraging the value of academic research on valid data. Partnerships based around consumer data should be encouraged and supported by all and their outputs used to better the way we manage the world we live in.'
Bill Grimsey, retailer and author of The Vanishing Highstreet
'The use of data from everyday consumer transactions is a potential game-changer for understanding economic and social patterns and trends. This is an excellent overview of the field.'
Dr.Tom Smith, Managing Director, Office for National Statistics Data Science Campus
Praise for Consumer Data Research
'An insightful, state-of-the-art guide into the social and commercial value of applying geographical thinking to the study of consumer data.'
Professor Richard Harris, University of Bristol
'An excellent guide to leveraging the value of academic research on valid data. Partnerships based around consumer data should be encouraged and supported by all and their outputs used to better the way we manage the world we live in.'
Bill Grimsey, retailer and author of The Vanishing Highstreet
'The use of data from everyday consumer transactions is a potential game-changer for understanding economic and social patterns and trends. This is an excellent overview of the field.'
Dr.Tom Smith, Managing Director, Office for National Statistics Data Science Campus
評分和評論
4.3
10則評論
關於作者
Paul A. Longley is Professor of Geographic Information Science at UCL, where he also directs the ESRC Consumer Data Research Centre.
Alex Singleton is a Professor of Geographic Information Science at the University of Liverpool
James Cheshire is an Associate Professor at University College London, whose award-winning maps have appeared in the Financial Times and the Guardian.
為這本電子書評分
歡迎提供意見。
閱讀資訊
智慧型手機與平板電腦
筆記型電腦和電腦
你可以使用電腦的網路瀏覽器聆聽你在 Google Play 購買的有聲書。
電子書閱讀器與其他裝置
如要在 Kobo 電子閱讀器這類電子書裝置上閱覽書籍，必須將檔案下載並傳輸到該裝置上。請按照說明中心的詳細操作說明，將檔案傳輸到支援的電子閱讀器上。
