Communities and Organizations
Chris Marquis · Michael Lounsbury · Royston Greenwood
āļ.āļĒ. 2011 · Emerald Group Publishing
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363
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How does organizations' embeddedness in broader social and cultural communities influence their behavior? And how has this changed with recent communication technology advances and globalization trends? In this volume, we consider how diverse types of communities influence organizations, as well as the associated benefit of developing a richer accounting for community processes in organizational theory. One goal of the volume is to move beyond the focus on social proximity and networks that has characterized existing work on communities. The papers in this volume consider specific topics that expand the definition of community beyond geography to include how transnational communities form and affect organizations' perception, the development of a community-form (C-form) organization as an important organizational architecture for understanding twenty-first century business, and how virtual communities influence key organizational processes. While there has been a recent revival of research into the effects of both geographic and non-geographic communities on organizational behaviors, this volume is the first effort to bring both perspectives together in order to aid in the identification of common and disparate mechanisms across multiple types of communities and how community as an organizing logic sits vis-a-vis other logics related to the market, corporation, family and religion.
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