The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business, Edition 11
Colin Barrow
Aug 2025 · Kogan Page Publishers
Ebook
312
Pages
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About this ebook
Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 11th edition of The Business Plan Workbook guides you through all the necessary steps to construct a winning business plan.
This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to:
- Come up with a winning business idea
- Complete market and competitive research
- Forecast watertight financials and projections
This new edition is fully updated throughout to include:
- New real-world examples including Nubank, YuLife, Inceptio Technology, Doctolib, Livspace, Teya and Zepz,
- Using AI to write business plans including how to analyze market segments, create financial projects and finesse SWOT modelling
- More on storytelling and creating a compelling narrative for investors
- Thoroughly revised to reflect changes in government policies, tax regulations, trade policies, and how to anticipate and adapt to new regulations
- A deck of 80 PowerPoint slides providing resources and downloadable templates
This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to:
- Come up with a winning business idea
- Complete market and competitive research
- Forecast watertight financials and projections
This new edition is fully updated throughout to include:
- New real-world examples including Nubank, YuLife, Inceptio Technology, Doctolib, Livspace, Teya and Zepz,
- Using AI to write business plans including how to analyze market segments, create financial projects and finesse SWOT modelling
- More on storytelling and creating a compelling narrative for investors
- Thoroughly revised to reflect changes in government policies, tax regulations, trade policies, and how to anticipate and adapt to new regulations
- A deck of 80 PowerPoint slides providing resources and downloadable templates
About the author
Colin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home (all published by Kogan Page). He is based in Penzance, Cornwall, UK.
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