Coca-Cola vs Pepsi
feb 2025 · Publifye AS
Libro electrónico
63
Páginas
family_home
Apto
info
reportLas calificaciones y opiniones no están verificadas. Más información
Acerca de este libro electrónico
Coca-Cola vs Pepsi explores the captivating, century-long business rivalry between two beverage giants that rose from humble beginnings to dominate the global market.
The book examines how strategic marketing campaigns and product innovation fueled their battle for market share and brand dominance.
Intriguingly, much of their success stems from adapting to economic and social changes, such as the rise of mass marketing.
This rivalry has significantly impacted consumer behavior and market trends within the global beverage industry, making this book a valuable resource for understanding competitive markets.
The book examines how strategic marketing campaigns and product innovation fueled their battle for market share and brand dominance.
Intriguingly, much of their success stems from adapting to economic and social changes, such as the rise of mass marketing.
This rivalry has significantly impacted consumer behavior and market trends within the global beverage industry, making this book a valuable resource for understanding competitive markets.
The book systematically dissects this complex relationship by first introducing the early histories of Coca-Cola and Pepsi, highlighting key milestones and initial marketing approaches.
It then examines the escalation of their marketing wars, from comparative advertising to celebrity endorsements, analyzing the effectiveness and impact of these campaigns.
Finally, the book delves into their product innovation strategies, exploring how each company has sought to differentiate itself through new flavors, packaging formats, and distribution channels.
This approach offers practical lessons for entrepreneurs, managers, and anyone interested in the dynamics of business competition.
Califica este libro electrónico
Cuéntanos lo que piensas.
Información de lectura
Smartphones y tablets
Instala la app de Google Play Libros para Android y iPad/iPhone. Como se sincroniza de manera automática con tu cuenta, te permite leer en línea o sin conexión en cualquier lugar.
Laptops y computadoras
Para escuchar audiolibros adquiridos en Google Play, usa el navegador web de tu computadora.
Lectores electrónicos y otros dispositivos
Para leer en dispositivos de tinta electrónica, como los lectores de libros electrónicos Kobo, deberás descargar un archivo y transferirlo a tu dispositivo. Sigue las instrucciones detalladas que aparecen en el Centro de ayuda para transferir los archivos a lectores de libros electrónicos compatibles.
