Quick Tourism in English: For Business & Personal Tourism
About this ebook
Tourism Can Be Easy & Fun
Quick Tourism in English Will Show You How!
Combining a management perspective with English as a second language foundation, this book is unique.
Quick Tourism in English includes:
★ Management and consumer perspectives
★ Tourism service concept
★ Target market segments
★ Technology in tourism
★ Traveling to the destination
★ Hotel accommodations
★ Attractions & destinations
Perfect for Practice:
★ More than 230 key words
★ 1,290 practice sentences
★ 200 important words and phrases for every tourism situation
★ All indexed for quick and easy use
Table of Contents
PART 1 What is Tourism?
Vocabulary & Phrases
Introduction
Management Dialog
Consumer Dialog
Word Practice
Follow Up
Exercises
Vocabulary Puzzle
Word Bank
PART 2 Tourism is a Service
Vocabulary & Phrases
Introduction
Management Dialog
Consumer Dialog
Word Practice
Follow Up
Exercises
Vocabulary Puzzle
Word Bank
PART 3 Tourism Consumers
Vocabulary & Phrases
Introduction
Management Dialog
Word Practice
Follow Up
Exercises
Word Bank
Vocabulary & Phrases
PART 4 Technology in Tourism
Introduction
Management Dialog
Consumer Dialog
Word Practice
Follow Up
Exercises
Vocabulary Puzzle
Word Bank
Vocabulary & Phrases
PART 5 To the Destination
Introduction
Consumer Dialog
Word Practice
Follow Up
Exercises
Word Bank
Vocabulary & Phrases
PART 6 Accommodations
Introduction
Management Dialog
Consumer Dialog
Word Practice
Follow Up
Exercises
Vocabulary Puzzle
Word Bank
Vocabulary & Phrases
PART 7 Food & Eating
Introduction
Management Dialog
Consumer Dialog
Word Practice
Follow Up
Exercises
Vocabulary Puzzle
Word Bank
PART 8 Attractions
Introduction
Management Dialog
Consumer Dialog
Vocabulary & Phrases
Word Practice
Follow Up
Exercises
Word Bank
商務 & 個人觀光旅遊英語
Ratings and reviews
About the author
Clyde Warden, Ph.D. lives in Taiwan where he is a professor of marketing and business communication at National Chung Hsing University. Fluent in Chinese, he is the recipient of numerous research grants to study Asian business. Clyde studied at National Cheng Kung University, in Tainan, Taiwan, for his doctorate in marketing. His MBA is from the University of Oklahoma Graduate Business School. Research specialties include online learning, CALL (Computer Assisted Language Learning), and intercultural marketing issues. Research papers by Professor Warden have appeared in the Journal of Retailing, Journal of Business Ethics, TESOL Quarterly, Journal of Advertising Research, International Journal of Service Industry Management, 管理評論, Journal of Hospitality & Leisure Marketing, Computer Assisted English Language Learning Journal, Language Learning, The International Journal of Marketing Research, and Computers & Education.
Contact through: email: [email protected]
World Wide Web: http://cwarden.org, http://ccc.qbook.tv
Judy Chen, Ph.D. has been teaching business communication in Taiwan for over a decade. She is currently teaching at Overseas Chinese University. Professor Chen has published a number of research papers in international journals, including the journal TESOL Quarterly, where she served as a member of the editorial advisory board. Her main academic interests include student learning motivation, English for specific purposes, and computer assisted language learning in business English.
