How the Gringos Stole Tequila: The Modern Age of Mexico's Most Traditional Spirit
May 2015 · Chicago Review Press
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304
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About this ebook
Once little more than party fuel, for years tequila in the U.S. market was dominated by a crude hybrid, aptly called "mixto," but of late, it has graduated to the status of fine sipping spirit. Now growth in sales of real tequila, made from 100 percent agave, is outpacing that of the cheap stuff by some threefold. But there's more to the story of tequila than its popularity, and How the Gringos Stole Tequila traces the spirit's evolution in America from frat-house firewater to luxury good. Author Chantal Martineau immersed herself in the world of tequila over the last five years—traveling to visit distillers in Mexico, attending tastings and seminars around the United States, and meeting with tequila experts and even academics who have studied the spirit—and the result is a book that offers readers a glimpse into the social history and ongoing impact of this one-of-a-kind spirit. In addition to discussing the history and politics of Mexico's popular export, this book also takes readers on a colorful tour of the country's tequila trail as well as bringing in expert opinions and cocktail suggestions from some of New York's top mixologists.
About the author
Chantal Martineau has written articles about food, drink, culture, and travel for numerous publications, including Afar, Allure, the Atlantic, Decanter, Edible, the Guardian, Islands, Redbook, Saveur, Time Out, the Village Voice, and Wine Enthusiast. She lives in New York City.
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