Business Valuation
IntroBooks
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 Determining the value of a company in the market is not a simple task. The assumptions involved in calculating this value are the most diverse and include, in addition to the balance sheet items, other more subjective data and difficult to measure, as market trends, the strategies adopted, or even the human capital involved in business management. The complexity of the issue becomes even more on the fact that there is a multitude of different markets which are operated by companies of various natures. Given this enormous number of variables, there is the need to adopt criteria already used and tested by the market that allows establishing reliable parameters of measurement.
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