Business Strategy: An Introduction, Edition 3
David Edgar · George Stonehouse
ruj 2017. · Bloomsbury Publishing
E-knjiga
392
str.
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O ovoj e-knjizi
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
O autoru
DAVID CAMPBELL is Professor of Accounting and Business Ethics at Newcastle University Business School, UK
DAVID EDGAR is Professor of Strategy and Business Transformation in the Department of Management at Glasgow Caledonian University, UK
GEORGE STONEHOUSE is Professor of Strategic Management and Dean of Edinburgh Napier University Business School, UK
DAVID EDGAR is Professor of Strategy and Business Transformation in the Department of Management at Glasgow Caledonian University, UK
GEORGE STONEHOUSE is Professor of Strategic Management and Dean of Edinburgh Napier University Business School, UK
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