Business Research Methods: A Practical Approach
lis 2009 · Kogan Page Publishers
E-book
656
Strony
family_home
Odpowiednia
info
reportOceny i opinie nie są weryfikowane. Więcej informacji
Informacje o e-booku
Organizations need research, and managers have to be able to commission, judge and use others' research as well as conduct research themselves to inform business decisions. Business Research Methods helps you understand the challenges of carrying out worthwhile research into significant issues and develop a wide range of research-related professional skills. Guiding you through the process of selecting, carrying out and reporting on a successful research project, it breaks down the research process, from exploring the literature and crafting a research proposal to practical research management and addressing the transferable skills of project management and communication.
Business Research Methods places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations. Examples and case studies, including examples of students' projects, give learners with little or no work experience a meaningful context in which to relate their own projects. Online supporting resources for lecturers include an instructor's manual with additional activities and supporting handouts, lecture slides and figures and tables from the text. Resources for students include web links, templates, quizzes, activities, examples of practice and sample questionnaire results for students.
Business Research Methods places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations. Examples and case studies, including examples of students' projects, give learners with little or no work experience a meaningful context in which to relate their own projects. Online supporting resources for lecturers include an instructor's manual with additional activities and supporting handouts, lecture slides and figures and tables from the text. Resources for students include web links, templates, quizzes, activities, examples of practice and sample questionnaire results for students.
O autorze
Sheila Cameron is a senior lecturer at the Open University Business School (OUBS), UK.
Deborah Price is a lecturer in Management at the Open University Business School (OUBS), UK.
Oceń tego e-booka
Podziel się z nami swoją opinią.
Informacje o czytaniu
Smartfony i tablety
Zainstaluj aplikację Książki Google Play na Androida i iPada/iPhone'a. Synchronizuje się ona automatycznie z kontem i pozwala na czytanie w dowolnym miejscu, w trybie online i offline.
Laptopy i komputery
Audiobooków kupionych w Google Play możesz słuchać w przeglądarce internetowej na komputerze.
Czytniki e-booków i inne urządzenia
Aby czytać na e-papierze, na czytnikach takich jak Kobo, musisz pobrać plik i przesłać go na swoje urządzenie. Aby przesłać pliki na obsługiwany czytnik, postępuj zgodnie ze szczegółowymi instrukcjami z Centrum pomocy.
