Business Model

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Langdon is a systems kind of guy who hates meetings, isn't fond of working, and can't stand work stupidity. Sitting through tons of meetings and reorga-nizations that did little to improve work effectiveness, he could have dropped out to become a guitar-playing hippie. Not his style though...instead he invented a work system-a Language of WorkTM-that allows everyone to see work quickly in the same way, identify needed improvements easily, and create good solutions together. Using the Language of Work Formula allowed emotional displays, political posturing, and irrelevant thoughts to disappear from discussions. Instead, everyone's point of view was visible. He and his business partner taught the Work Formula in 10 short minutes, then engaged clients to make clear work models. The models implicitly clarified work for everyone. In response to this acceptance and on the verge of actual retirement, the Langdons have produced The Work Trilogy-a legacy of practical knowledge and practice for executives, managers, and workers. Each book is based on the Language of Work Formula, translated into usable Work Analytic Tools, with decades of proof of concept. The Business Model is for executives to gain their commitment to a new way of looking at work. It explains how to align work at the business unit, core processes, jobs and team (or department) levels. Also how to set standards, align culture and human relations, and assure adequate financial support-using the same Work Formula. Executives can then have their managers and work force apply the other two books in The Work Trilogy to achieve enterprise-wide success. This is a business book unlike any you have read before. Its approach is systematic and systemic. Its focus is on operational soundness. It is practical and concrete, based on work factors unique in each business. Clarity brings transparency and consensus. Shared knowledge brings alignment. Shared discussions bring self-initiated continuous improvement.

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Danny G. Langdon, Co-founder of Performance International, with forty+ years' experience, has published twelve books, and served as the series editor of the 40-volume "Instructional Designs Library." He is the recipient of three major ISPI awards of excellence, a past international president, and Honorary Life Member. He is the originator of the Language of Work ModelTM, presented at more than 35 international conferences, published numerous articles, and conducted workshops in the fields of Instructional Design, Performance Technology and the Language of Work ModelTM.

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