Video in Advertising

For instance, the book explains how strategic deployment of video across various digital channels can substantially boost brand awareness and consumer engagement. This business management resource uniquely integrates psychological insights with practical marketing strategies, providing a comprehensive framework for creating, deploying, and measuring video advertising effectiveness.

The book progresses systematically, initially presenting the psychological underpinnings of video advertising, then delving into platform-specific strategies, and concluding with methods for measuring campaign effectiveness through KPIs and analytics. Case studies and statistical analyses support the arguments, making it valuable for marketing students, advertising professionals, and business managers alike.