Genre Crossing Effects
About this ebook
It challenges the conventional wisdom of strict genre adherence, arguing that thoughtfully incorporating elements from related fields, like leadership or psychology, can significantly broaden a book's appeal and market penetration.
For instance, a management book could integrate storytelling techniques to enhance reader engagement, attracting those who might typically read fiction.
The book presents a framework for understanding genre conventions and the mechanics of genre crossing within the business book market.
It analyzes how genre influences perceptions of quality and relevance, providing a guide to integrating diverse content elements and tailoring marketing messages.
Through case studies and industry analysis, the book illustrates successful and unsuccessful genre-crossing attempts, offering insights into what works and what doesn't.
The book is structured into three parts: foundational concepts of genre theory, a framework for understanding the mechanics of genre crossing, and actionable strategies for authors and publishers.
By combining data-driven analysis with practical advice, Genre Crossing Effects provides a valuable resource for authors, publishers, and marketing professionals looking to navigate the complexities of the business publishing landscape and achieve greater market success through strategic genre experimentation.
