The book takes a practical approach, starting with core concepts applicable across various business settings, such as effective communication and appropriate dress codes. It then delves into specific cultural nuances, dedicating chapters to regions like East Asia, Europe, and Latin America, addressing greetings, gift-giving, and negotiation styles.
Finally, the book explores the implications of etiquette in modern scenarios like virtual meetings and international travel, providing actionable advice supported by research, expert opinions, and real-world case studies, helping you avoid those costly cultural faux pas.