The (marginal) cost of technology adoption: A cost-effectiveness analysis of Digital Green’s video-mediated agricultural extension approach in Ethiopia
Bernard, Tanguy · Makhija, Simrin · Spielman, David J. · Abate, Gashaw T.
May 2019 · Intl Food Policy Res Inst
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Since 2014, Digital Green and the Government of Ethiopia have been piloting a video-mediated approach to agricultural extension provision. The approach aims to increase the growth rate of yields and output for major food staples by encouraging farmers to adopt productivity-enhancing agricultural technologies and practices. The video-mediated extension approach is highlighted by three integrated components: production of short, localized video content, screening videos in group sessions facilitated by extension agents, and verification of the uptake of the target technologies and practices. A key tenet of this approach is its ability to increase adoption rates at a relatively low cost per farmer.
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