Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement

Abdul Hafaz Ngah is currently a Senior Lecturer at the Faculty of Business, Economy and Social Development, University of Malaysia Terengganu. He received his PhD in technology management (halal supply chain) from Universiti Malaysia Pahang. His research interests are in technology management, halal logistics and supply chain, halal food, pharmaceuticals, cosmetics, technology adoption, consumer behaviour and tourism management. Abdul Hafaz Ngah is the corresponding author and can be contacted at: [email protected].

Aziza Chakir is a Senior Lecturer, Keynote Speaker and currently serve as a HDR professor in the university Hassan II. Her research interests include in the area of Computer Engineering, Information Systems, Digital culture, Consumer Behavior, Software Engineering, Knowledge Transfer Technology, IT Governance, Cloud Computing, Suitable Development (Green IT..), Machine Learning, Big Data, Data mining... She is currently working on many projects such as “Green computing” Her disciplines include Architectural Engineering Information Technology, Politics Information Systems (Business Informatics) and Artificial Intelligence Distributed Computing. Her skills and expertise fall into the fields of Risk Management, Business Intelligence, IT Governance, Corporate Governance, Information Technology, Cloud Computing, and E-Government. She has authored & edited many books with renowned national & international publishers including IGI Global USA, Lambert Academic Publishing, Springer, etc. In addition, she has published research papers in national and international journals indexed by Scopus. She has also reviewed many international journals indexed by Scopus., “Ecological frameworks”

Nishita Pruthi is a research scholar at Institute of Management Studies and Research, Maharshi Dayanand University. She has been awarded by Junior Research Fellowship by the University Grants Commission, India. She has published research articles in Scopus and SCIE indexed journals. She has also contributed chapters in edited books published by IGI Global, Bentham Science and Emerald etc. She participated in various international conferences. [Editor]