Applied Minds: How Engineers Think

· W. W. Norton & Company
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“Engineers are titans of real-world problem-solving. . . . In this riveting study of how they think, [Guru Madhavan] puts behind-the-scenes geniuses . . . center stage.”—Nature

In this engaging account of innovative triumphs, Guru Madhavan examines the ways in which engineers throughout history created world-changing tools, from ATMs and ZIP codes to the digital camera and the disposable diaper. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we borrow strategies from engineering to find inspired solutions to our most pressing challenges.

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Guru Madhavan is the Norman R. Augustine Senior Scholar and senior director of programs at the National Academy of Engineering. He is a prize–winning author of essays and books, including Wicked Problems and Applied Minds. He lives in Washington, DC.

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