關於本電子書
""Apple's History"" presents a comprehensive examination of how a small garage venture evolved into the world's most valuable technology company, focusing on three crucial phases: the founding era with Jobs and Wozniak, Jobs' departure and return, and the transformative iOS period.
Through meticulous research including executive interviews and internal documents, the book reveals how Apple's unique approach to design thinking and vertical integration enabled it to create entirely new market categories rather than competing in existing ones. The narrative skillfully weaves together product development cycles, leadership decisions, and market responses across four decades of corporate history.
From the early days of the Apple I and Apple II through the Macintosh revolution and into the challenging 1990s, readers gain insights into the strategic decisions that shaped each era. The book pays particular attention to the company's resurgence under Jobs' return and the subsequent creation of the iPod-iPhone-iPad ecosystem that drove unprecedented growth.
What sets this analysis apart is its multidisciplinary approach, connecting computer science and engineering with industrial design, marketing strategy, and organizational behavior. Drawing from technical specifications, patent filings, and previously unreleased communications, the book offers business leaders, technology professionals, and entrepreneurs practical lessons in product development, brand management, and ecosystem building. The objective analysis of both successes and failures provides valuable insights into maintaining innovation while scaling globally.
Through meticulous research including executive interviews and internal documents, the book reveals how Apple's unique approach to design thinking and vertical integration enabled it to create entirely new market categories rather than competing in existing ones. The narrative skillfully weaves together product development cycles, leadership decisions, and market responses across four decades of corporate history.
From the early days of the Apple I and Apple II through the Macintosh revolution and into the challenging 1990s, readers gain insights into the strategic decisions that shaped each era. The book pays particular attention to the company's resurgence under Jobs' return and the subsequent creation of the iPod-iPhone-iPad ecosystem that drove unprecedented growth.
What sets this analysis apart is its multidisciplinary approach, connecting computer science and engineering with industrial design, marketing strategy, and organizational behavior. Drawing from technical specifications, patent filings, and previously unreleased communications, the book offers business leaders, technology professionals, and entrepreneurs practical lessons in product development, brand management, and ecosystem building. The objective analysis of both successes and failures provides valuable insights into maintaining innovation while scaling globally.
為這本電子書評分
歡迎提供意見。
閱讀資訊
智慧型手機與平板電腦
筆記型電腦和電腦
你可以使用電腦的網路瀏覽器聆聽你在 Google Play 購買的有聲書。
電子書閱讀器與其他裝置
如要在 Kobo 電子閱讀器這類電子書裝置上閱覽書籍，必須將檔案下載並傳輸到該裝置上。請按照說明中心的詳細操作說明，將檔案傳輸到支援的電子閱讀器上。
