Apples History
лист. 2024 р. · Publifye AS
Електронна книга
74
Сторінки
family_home
Можна додати
info
reportGoogle не перевіряє оцінки й відгуки. Докладніше.
Про цю електронну книгу
""Apple's History"" presents a comprehensive examination of how a small garage venture evolved into the world's most valuable technology company, focusing on three crucial phases: the founding era with Jobs and Wozniak, Jobs' departure and return, and the transformative iOS period.
Through meticulous research including executive interviews and internal documents, the book reveals how Apple's unique approach to design thinking and vertical integration enabled it to create entirely new market categories rather than competing in existing ones. The narrative skillfully weaves together product development cycles, leadership decisions, and market responses across four decades of corporate history.
From the early days of the Apple I and Apple II through the Macintosh revolution and into the challenging 1990s, readers gain insights into the strategic decisions that shaped each era. The book pays particular attention to the company's resurgence under Jobs' return and the subsequent creation of the iPod-iPhone-iPad ecosystem that drove unprecedented growth.
What sets this analysis apart is its multidisciplinary approach, connecting computer science and engineering with industrial design, marketing strategy, and organizational behavior. Drawing from technical specifications, patent filings, and previously unreleased communications, the book offers business leaders, technology professionals, and entrepreneurs practical lessons in product development, brand management, and ecosystem building. The objective analysis of both successes and failures provides valuable insights into maintaining innovation while scaling globally.
Through meticulous research including executive interviews and internal documents, the book reveals how Apple's unique approach to design thinking and vertical integration enabled it to create entirely new market categories rather than competing in existing ones. The narrative skillfully weaves together product development cycles, leadership decisions, and market responses across four decades of corporate history.
From the early days of the Apple I and Apple II through the Macintosh revolution and into the challenging 1990s, readers gain insights into the strategic decisions that shaped each era. The book pays particular attention to the company's resurgence under Jobs' return and the subsequent creation of the iPod-iPhone-iPad ecosystem that drove unprecedented growth.
What sets this analysis apart is its multidisciplinary approach, connecting computer science and engineering with industrial design, marketing strategy, and organizational behavior. Drawing from technical specifications, patent filings, and previously unreleased communications, the book offers business leaders, technology professionals, and entrepreneurs practical lessons in product development, brand management, and ecosystem building. The objective analysis of both successes and failures provides valuable insights into maintaining innovation while scaling globally.
Оцініть цю електронну книгу
Повідомте нас про свої враження.
Як читати
Смартфони та планшети
Установіть додаток Google Play Книги для Android і iPad або iPhone. Він автоматично синхронізується з вашим обліковим записом і дає змогу читати книги в режимах онлайн і офлайн, де б ви не були.
Портативні та настільні комп’ютери
Ви можете слухати аудіокниги, куплені в Google Play, у веб-переглядачі на комп’ютері.
eReader та інші пристрої
Щоб користуватися пристроями для читання електронних книг із технологією E-ink, наприклад Kobo, вам знадобиться завантажити файл і перенести його на відповідний пристрій. Докладні вказівки з перенесення файлів на підтримувані пристрої можна знайти в Довідковому центрі.
