eBook 정보
""Apple's History"" presents a comprehensive examination of how a small garage venture evolved into the world's most valuable technology company, focusing on three crucial phases: the founding era with Jobs and Wozniak, Jobs' departure and return, and the transformative iOS period.
Through meticulous research including executive interviews and internal documents, the book reveals how Apple's unique approach to design thinking and vertical integration enabled it to create entirely new market categories rather than competing in existing ones. The narrative skillfully weaves together product development cycles, leadership decisions, and market responses across four decades of corporate history.
From the early days of the Apple I and Apple II through the Macintosh revolution and into the challenging 1990s, readers gain insights into the strategic decisions that shaped each era. The book pays particular attention to the company's resurgence under Jobs' return and the subsequent creation of the iPod-iPhone-iPad ecosystem that drove unprecedented growth.
What sets this analysis apart is its multidisciplinary approach, connecting computer science and engineering with industrial design, marketing strategy, and organizational behavior. Drawing from technical specifications, patent filings, and previously unreleased communications, the book offers business leaders, technology professionals, and entrepreneurs practical lessons in product development, brand management, and ecosystem building. The objective analysis of both successes and failures provides valuable insights into maintaining innovation while scaling globally.
Through meticulous research including executive interviews and internal documents, the book reveals how Apple's unique approach to design thinking and vertical integration enabled it to create entirely new market categories rather than competing in existing ones. The narrative skillfully weaves together product development cycles, leadership decisions, and market responses across four decades of corporate history.
From the early days of the Apple I and Apple II through the Macintosh revolution and into the challenging 1990s, readers gain insights into the strategic decisions that shaped each era. The book pays particular attention to the company's resurgence under Jobs' return and the subsequent creation of the iPod-iPhone-iPad ecosystem that drove unprecedented growth.
What sets this analysis apart is its multidisciplinary approach, connecting computer science and engineering with industrial design, marketing strategy, and organizational behavior. Drawing from technical specifications, patent filings, and previously unreleased communications, the book offers business leaders, technology professionals, and entrepreneurs practical lessons in product development, brand management, and ecosystem building. The objective analysis of both successes and failures provides valuable insights into maintaining innovation while scaling globally.
이 eBook 평가
의견을 알려주세요.
읽기 정보
스마트폰 및 태블릿
노트북 및 컴퓨터
컴퓨터의 웹브라우저를 사용하여 Google Play에서 구매한 오디오북을 들을 수 있습니다.
eReader 및 기타 기기
Kobo eReader 등의 eBook 리더기에서 읽으려면 파일을 다운로드하여 기기로 전송해야 합니다. 지원되는 eBook 리더기로 파일을 전송하려면 고객센터에서 자세한 안내를 따르세요.
