Advertising to Children
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This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.
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Marcia Amidon Lusted is a published author of over forty nonfiction books for children and young adults. She is also an assistant editor for the Cobblestone Publishing magazine group, and an instructor for the Institute of Children's Literature. Her titles include: Wisconsin: The Badger State, Ohio: The Buckeye State, Illinois: The Prairie State, Cosmelic Surgery Essential Viewpoints and Social Networking - MySpace, Facebook, and Twitter.
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