" . . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions." βLanguage in Society
" . . . a major contribution to the field of semiotic studies." βRobert Scholes, Journal of Aesthetics and Art Criticism
" . . . the most significant text on the subject published in the English language that I know of." βArthur Asa Berger, Journal of Communication
Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signsβcommunication and significationβand offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.