AI Explains: TikTok

This book delves into the intricate layers of the TikTok ecosystem, moving beyond the viral moments to explore the technological engine, corporate strategy, and societal impacts that define the platform. You'll gain insight into the powerful AI algorithms that curate the addictive "For You" feed, shaping everything from music charts to political discourse, and examine the complex business model that translates billions of minutes of attention into a formidable economic force. We navigate the turbulent waters of data privacy concerns, national security fears, and the intense geopolitical pressures, including the legislative actions seen in 2024, that challenge the platform's very presence in countries worldwide. Drawing on research and data, we critically assess its influence on mental health, content moderation, and its evolving role in the global information ecosystem.

Whether you're a student of media or technology, a business professional navigating the digital landscape, a parent concerned about online safety, or simply someone curious about the forces shaping modern life, this book offers a comprehensive and nuanced perspective. It provides the knowledge needed to understand not just what TikTok is, but *how* it works, *why* it matters, and the complex challenges and opportunities it presents. By exploring its history, technology, culture, and controversies, you will gain a clearer picture of this powerful platform and its enduring influence on the digital age.