You’ve been taught to overdeliver.
Give more. Work harder. Pile on the bonuses. Be “worth it.”
But here’s the harsh truth:
Overdelivering is killing your income.
Stop Overdelivering, Start Charging Properly is the brutally honest guide to breaking the nice-guy pricing trap and finally getting paid what you're worth.
This book isn’t about being greedy. It’s about being fair—to your client and to yourself. Because when you charge for value instead of hours, features, or sweat...
You win. They win. Everyone wins.
Inside, you’ll learn:
Why charging based on effort is a losing game (and what to do instead)
How to position your offer so people see the transformation, not the task
The psychology of premium pricing—and how to own it with zero guilt
Why boundaries and confidence lead to better clients and bigger profits
If you’re tired of giving everything away, being the “nice expert” who gets taken for granted, and wondering why the money isn’t matching the work...
Read this book.
Stop being the bargain.
Start being the benchmark.