Script Theory: Fundamentals and Applications

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What Is Script Theory


The Script Theory is a psychological theory that postulates that the majority of human behavior can be categorized into patterns that are referred to as "scripts" because these patterns work similarly to that of a written script, which is to say that they provide a program for action. Because the purely biological response of affect may be followed by awareness and by what we cognitively do in terms of acting on that affect, Silvan Tomkins realized that more was required to produce a complete explanation of what he called "human being theory." As a result, he created script theory as a further development of his affect theory, which regards human beings' emotional responses to stimuli as falling into categories called "affects." Script theory regards human beings' emotional responses to stimuli as falling into categories called "affects."


How You Will Benefit


(I) Insights, and validations about the following topics:


Chapter 1: Script Theory


Chapter 2: Cognitive Science


Chapter 3: Cognitive Psychology


Chapter 4: Natural-Language Understanding


Chapter 5: Schema (psychology)


Chapter 6: Roger Schank


Chapter 7: Outline of Thought


Chapter 8: Frame (artificial intelligence)


Chapter 9: Conceptual Dependency Theory


Chapter 10: Outline of Natural Language Processing


(II) Answering the public top questions about script theory.


(III) Real world examples for the usage of script theory in many fields.


(IV) 17 appendices to explain, briefly, 266 emerging technologies in each industry to have 360-degree full understanding of script theory' technologies.


Who This Book Is For


Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of script theory.

저자 정보

Fouad Sabry is the former Regional Head of Business Development for Applications at HP. Fouad has received his B.Sc. of Computer Systems and Automatic Control in 1996, dual master’s degrees from University of Melbourne (UoM) in Australia, Master of Business Administration (MBA) in 2008, and Master of Management in Information Technology (MMIT) in 2010. Fouad has more than 30 years of experience in Information Technology and Telecommunications fields, working in local, regional, and international companies, such as Vodafone and IBM. Fouad joined HP in 2013 and helped develop the business in tens of markets. Currently, Fouad is an entrepreneur, author, futurist, and founder of One Billion Knowledge (1BK) Initiative.

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