Marketplace Dignity: Transforming How We Engage with Customers Across Their Journey
Neela A. Saldanha · Cait Lamberton · Tom Wein
Jan 2025 · Gildan Media · Narrated by Marnye Young
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4 hr 5 min
Unabridged
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About this audiobook
Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don't know where to start or have struggled to get things right.
In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so. Marketplace dignity is the idea that customers seek respect and recognition from the firms they interact with, not just rational or emotional benefits.
In this book, you will discover how to:
● Apply the principles of marketplace dignity to the whole of the customer journey, from the pre-consumption phase to the post-consumption phase;
● Design and deliver products, services, and experiences that respect your customers' dignity and value as human beings;
● Improve your performance using the Marketplace Dignity Framework; and
● Create a competitive edge and a positive social impact with marketplace dignity.
In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so. Marketplace dignity is the idea that customers seek respect and recognition from the firms they interact with, not just rational or emotional benefits.
In this book, you will discover how to:
● Apply the principles of marketplace dignity to the whole of the customer journey, from the pre-consumption phase to the post-consumption phase;
● Design and deliver products, services, and experiences that respect your customers' dignity and value as human beings;
● Improve your performance using the Marketplace Dignity Framework; and
● Create a competitive edge and a positive social impact with marketplace dignity.
About the author
Neela A. Saldanha is the executive director at the Yale Research Initiative on Innovation and Scale (Y-RISE) and a behavioral scientist. Previously she was the founding director for the Centre for Social and Behaviour Change, Ashoka University India, funded by the Bill & Melinda Gates Foundation.
Cait Lamberton is the Alberto I. Duran Distinguished Professor of Marketing at the University of Pennsylvania's Wharton School, where she has taught at the undergraduate, MBA doctoral, and executive levels.
Tom Wein is a director at IDinsight. He leads the Dignity Initiative there, building on research he has been doing since 2017. He previously led Raising Voices' work to prevent violence against children in schools in Uganda.
Marnye Young is a SOVAS and AudioFile Earphones Award-winning narrator for New York Times, Wall Street Journal, and USA Today bestselling authors. Praised for her impeccable comic timing as well as her ability to make you cry, she has recorded hundreds of audiobooks. Marnye has also been called an "accent guru."
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