Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse
Marie Taillard · Béatrice Collin
Apr 2021 · Gildan Media · Narrated by Janet Metzger
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Audiobook
7 hr 26 min
Unabridged
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About this audiobook
Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L'Oréal's successful people-driven digital transformation. Professors and authors Béatrice Collin and Marie Taillard set out exactly how L'Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.
Digital Makeover comprehensively describes L'Oréal's strategy, including:
● Maintaining market leadership in the face of disruption
● Believing in the transformative power of the organization, its legacy, and its people
● A social-centric approach to beauty tech, ecommerce, and digital services
● The company's successful play for market dominance in China
Case studies that showcase best practices for digital transformation across sectors
Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry, and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
Digital Makeover comprehensively describes L'Oréal's strategy, including:
● Maintaining market leadership in the face of disruption
● Believing in the transformative power of the organization, its legacy, and its people
● A social-centric approach to beauty tech, ecommerce, and digital services
● The company's successful play for market dominance in China
Case studies that showcase best practices for digital transformation across sectors
Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry, and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
About the author
Beatrice Collin is professor of strategy and international management at ESCP Business School, where she was dean of the faculty from 2014 to 2017. She has also taught at the University of Paris II and has been visiting professor at Cornell University (US) and City University (UK).
Marie Taillard is L'Oreal Professor of Creativity Marketing and director of the Creativity Marketing Centre at ESCP Business School.
AudioFile Earphones Award winner Janet Metzger brings the experience of nearly four decades of theater, film, and television acting to her work as an audiobook narrator. Janet is also an award-winning documentary narrator and a master teacher at Emory University School of Law.
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