Brain Storming

Alex Faikney Osbourn

2018년 1월 · Zenibo Marketing · 내레이터: Paul Simpson

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Brainstorming by Alex Faickney Osborn is the pioneering work that introduced the concept of brainstorming to the world. As a renowned advertising executive and creativity expert, Osborn outlines a powerful technique for generating innovative ideas and solutions in both personal and professional settings. In this book, Osborn explains how to tap into the collective creativity of a group, emphasizing the importance of deferring judgment and encouraging free-thinking to stimulate a flow of ideas. Brainstorming remains an essential resource for anyone looking to enhance their creativity, improve problem-solving skills, and foster innovation.

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Alex Faickney Osborn (1888–1966) was a pioneering figure in advertising and creativity, best known for developing the concept of brainstorming. As a co-founder of the legendary advertising agency BBDO, Osborn revolutionized the way people approached creative problem-solving in both business and personal endeavors. His groundbreaking methods, including the brainstorming technique, have since been widely adopted across various fields, helping individuals and teams unlock their full creative potential. Osborn's influence in the world of creative thinking and innovation continues to inspire new generations of thinkers and innovators.