Min Ding

Min Ding is Professor of Marketing and Robert G. Schwartz Fellow at Smeal College of Business, the Pennsylvania State University. Min received his Ph.D. in Marketing (with a 2nd concentration in Health Care System) from Wharton School of Business, University of Pennsylvania (2001), his Ph.D. in Molecular, Cellular, and Developmental Biology from the Ohio State University (1996), and his B.S. in Genetics and Genetic Engineering from Fudan University (1989).His work endeavors to provide theories and tools that have significant value to the practice of marketing, and more generally, economic development in human context. He enjoys working on problems where potential solutions require substantial creativity and major deviation from the received wisdom. Min received the Maynard Award in 2007, and his work has also been voted as Paul Green Award finalists (2006 and 2008) and O'Dell Award finalist (2010).He is V.P. of membership for the INFORMS Society for Marketing Science (ISMS).He is a diehard trekkie, and author of The Enlightened, a novel.