Laura Ries

LAURA RIES is a world-famous positioning strategist, and bestselling author. In 1994, she joined her father, Al Ries, the legendary positioning pioneer and co-author of Positioning: The Battle for Your Mind. Since 2022, she continues her father’s legacy as Chairwoman of RIES consulting, guiding the expansion and global influence of the leading positioning strategy firm. Laura has traveled to 60+ countries to consult with clients and speak on positioning. She appears frequently on CNN, Fox News, CNBC, and Fox Business to share her insights on marketing and branding. Visit Ries.com