Krystina Castella

Krystina Castella is a professor of industrial design and business at ArtCenter College of Design in Pasadena, California. For over three decades, she has practiced and taught across disciplines, focusing on play, ethical business, social innovation, design research and sustainable materials and manufacturing. She has led research projects for children and teens for organizations including Mattel, Nike Girl Effect, Kidspace Children's Museum, Discovery Cube, Garmin, Vans, Cedar's Sinai Medical Research, LA Recreation and Parks and Los Angeles Public Libraries. She founded the Design Entrepreneur Network (DEN), a consulting group specializing in design strategy and education, supporting over 500 start-ups, social enterprises, and international companies. Her design work spans children's products, furniture, toys, entertainment, and public environments.