JAN-BENEDICT STEENKAMP is Massey Distinguished Professor at the University of North Carolina, where he teaches the popular course Leadership Lessons from History to (E)MBA students. He is ranked in the top 0.1% of scientists in the world. He is the author of Time to Lead: Lessons for Today’s Leaders from Bold Decisions that Changed History, which was a finalist for a major history award. He has given executive seminars to organizations on every continent, including the U.S. Military Academy at West Point, the U.S. Air Force, and the U.S. Naval Postgraduate Academy. His work has been featured in media around the world. Website: https://www.jbsteenkamp.com; LinkedIn: https://www.linkedin.com/in/jbsteenkamp/