James Lawrence

James Lawrence, aka 'The Iron Cowboy', has broken four Guinness World Records for endurance racing. But this was all merely training for his most significant project: the Conquer 100. From 1 March 2021 to 9 June 2021, James Lawrence raced a full-distance triathlon every single day. That's 140.6 miles a day for one hundred consecutive days, totalling 14,060 miles. James is a professional speaker and, in 2022, he attended sixty-five events across the country. While often featured with stalwart speakers like Jay Shetty and Mel Robbins, James consistently achieves higher scores.