Geoff Beattie is Professor of Psychology at Edge Hill University and Visiting Scholar at the University of Oxford, UK. He is a prize-winning psychologist, author and broadcaster with a PhD in Psychology from the University of Cambridge. He was awarded the Spearman Medal by the British Psychological Society for ‘published psychological research of outstanding merit'. He has published over one hundred academic articles in a range of journals including Nature, Nature Climate Change, Environment and Behavior, and Semiotica. Beattie has acted as a consultant to various international organisations with a focus on sustainability, including Unilever, the Leadership Vanguard (established by the CEO of Unilever), and the Born Free Foundation. He is also a member of the International Panel on Behavior Change (IPBC) which aims to collect and integrate knowledge and evidence on environmentally-related behaviour change.