Debbie J. MacInnis

Deborah J. MacInnis è Professor of Business Admiration e Professor of Marketing presso la Marshall School of Business della University of Southern California.

Ebooks

Brand Admiration: Building A Business People Love

Brand Admiration: Building A Business People Love

The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It

Brand admiration: Strategie di business per arrivare al cuore delle persone