The e-Books of MBA 1st Semester at KUK, University Haryana NEP-2020, Published by Thakur Publication, are essential study materials for students pursuing their Master of Business Administration degree. Aligned with the curriculum of the university, these e-books cover a range of subjects. With their comprehensive content, practical examples, and clear explanations, these e-books provide a valuable resource for deepening understanding and preparing for examinations. Published by Thakur Publication, a reputable name in academic publications, these e-books are designed to support the learning needs of MBA students at (KUK) ‘Kurukshetra University