Does labelling differentiate products and create price premiums? The case of tomatoes from northeast Nigeria
Yamauchi, Futoshi · Dauda, Bawa · Balana, Bedru · Edeh, Hyacinth · Shi, Weilun
Feb 2025 · Intl Food Policy Res Inst
Ebook
13
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
This note describes a labelling experiment introduced to crates of tomatoes cool transported from the northeast region of Nigeria to Lagos or Port Harcourt. A label was attached to a random sample of crates to ensure that the quality of tomatoes is orthogonal to the labels and the destination market was not informed of the experiment. The label contained the information on (a) the project (IFPRI), (b) the transportation method (cool transportation), and (c) the origin of tomatoes (Jos or Gombe), as shown below. The experiment was conducted in the first rounds from Jos and Gombe (Lagos), and the fifth round from Jos (Port Harcourt). As expected, the labeled crates were priced higher than the unlabeled crates. About 9 to 33% of the sale price is attributed to improved information on the quality of tomatoes via the labels.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
